Sports streamer is first connected TV partner for identity system.
FuboTV Receives First-Ever Award for Highest Satisfaction Score in New Live TV Streaming Segment.
Sports-focused streaming platform fuboTV announced integrations with three data providers to offer addressable segments for political advertisers.
The sports-centric virtual MVPD plans to add 100 more free streaming channels by year’s end.
Advertisers are adapting their strategies.
The company can reach users based on content and amount of time they’re watching.
fuboTV’s Fubo Sports Network has earned not one, but two Cablefax Program Awards for original shows No Chill with Gilbert Arenas and Drinks with Binks hosted by Julie Stewart-Binks.
Together with Kantar, fuboTV helps advertisers understand the effectiveness of their brand campaigns and prove the power of CTV advertising.
According to new research from Magnite, 49% of viewers who stream live sports agree that TV ads are an important part of their TV watching experience.