FuboTV Sees Ad Sales Boost Using the Trade Desk’s Unified ID 2.0
Sports streamer is first connected TV partner for identity system.
DISH Receives J.D. Power National TV Satisfaction Award for Fifth Consecutive Year
FuboTV Receives First-Ever Award for Highest Satisfaction Score in New Live TV Streaming Segment.
FuboTV Preps For Uptick In Political CTV Ad Spend With Three Data Integrations
Sports-focused streaming platform fuboTV announced integrations with three data providers to offer addressable segments for political advertisers.
FuboTV Rapidly Scales FAST Business With New Trusted Media Brands Channels
The sports-centric virtual MVPD plans to add 100 more free streaming channels by year’s end.
International Soccer on CTV Finds A Youthful, Diverse Fan Base in the U.S.
Advertisers are adapting their strategies.
FuboTV Rolls Out Custom Audience Targeting, New Original Programming at NewFronts
The company can reach users based on content and amount of time they’re watching.
Fubo Sports Makes List of Winners for the 2022 Program Awards
fuboTV’s Fubo Sports Network has earned not one, but two Cablefax Program Awards for original shows No Chill with Gilbert Arenas and Drinks with Binks hosted by Julie Stewart-Binks.
FuboTV Teams Up With Kantar to ‘Prove the Value’ of its CTV Campaigns
Together with Kantar, fuboTV helps advertisers understand the effectiveness of their brand campaigns and prove the power of CTV advertising.
Survey: 44% of Cable Subs Would Cancel If They Could Stream Live Sports and Events
According to new research from Magnite, 49% of viewers who stream live sports agree that TV ads are an important part of their TV watching experience.