Data and Insights

Our Audience

Premium viewing experience reaches a highly desirable, fully addressable audience of young and affluent cord-cutters.

42.7

Average Age

Younger avg. age than traditional linear and other vMVPD

60/40

Male/Female

13%

Hispanic

$88K

Average Income

Highest average income among traditional linear and competitive vMVPDs

78%

HH Size 2+

55%

Married

60%

2+ Vehicles in HH

Source: fuboTV data based on Acxiom, February 2022; vMVPD data based on Nielsen Media Research NPower, 4Q21; Data based on L+7 viewing (M-Su 6am-6am)

Case Studies

fuboTV delivers results and drives ROI for partners through custom and targeted video opportunities.

Tune-In

fuboTV Drives Tune-In with Homepage Banner and Video Campaign

An entertainment network wanted to increase viewership. fuboTV was able to post gains on hours watched and number of viewers as a result of a banner running on the fuboTV home page and a tune-in campaign airing on the platform.

Ad Effectiveness

A Campaign on fuboTV Increases Purchase Preference

A popular OTC pharmaceutical brand ran a media campaign with fuboTV. An Ad Effectiveness study was conducted by Kantar and results showed that fuboTV helped drive a +9 lift in Purchase Preference for those that were exposed to the ad demonstrating the effectiveness and impact on brand outcomes.

Data and Insights

Our Audience

Average Age

Male/Female

Hispanic

Average Income

HH Size 2+

Married

2+ Vehicles in HH

Case Studies

fuboTV Drives Tune-In with Homepage Banner and Video Campaign

A Campaign on fuboTV Increases Purchase Preference

Category Insights

Auto

Electronics

Hispanic subscribers

Insurance

Travel

Credit Cards