Data and Insights

Our Audience

Premium viewing experience reaches a highly desirable, fully addressable audience of young and affluent cord-cutters.

Average Age

61/39

Male/Female

21%

Hispanic*

$90K

Average Income

77%

HH Size 2+

55%

Married

60%

2+ Vehicles in HH

Source: Acxiom, November 2022; *% Hispanic based on Subs as of 9/30/22, Includes Latino Plan Subscribers and 12% English Plan Subscribers (Acxiom, 11/22)

Case Studies

FuboTV delivers results and drives ROI for partners through custom and targeted video opportunities.

Tune-In

FuboTV Drives Tune-In with Homepage Banner and Video Campaign

An entertainment network wanted to increase viewership. FuboTV was able to post gains on hours watched and number of viewers as a result of a banner running on the FuboTV home page and a tune-in campaign airing on the platform.

Ad Effectiveness

A Campaign on FuboTV Increases Purchase Preference

A popular OTC pharmaceutical brand ran a media campaign with FuboTV. An Ad Effectiveness study was conducted by Kantar and results showed that FuboTV helped drive a +9 lift in Purchase Preference for those that were exposed to the ad demonstrating the effectiveness and impact on brand outcomes.

Data and Insights

Our Audience

Average Age

Male/Female

Hispanic*

Average Income

HH Size 2+

Married

2+ Vehicles in HH

Case Studies

FuboTV Drives Tune-In with Homepage Banner and Video Campaign

A Campaign on FuboTV Increases Purchase Preference

Category Insights

Auto

Electronics

Hispanic subscribers

Insurance

Travel

Credit Cards